Spotlight On… The World Toilet Organization

Editors Note: This guest post was authored by Anirudh Rajashekar, business development manager at the World Toilet Organization (WTO). Founded in 2001, the WTO is an international platform for toilet associations, government, academic institutions, foundations, UN agencies and corporate stakeholders to exchange knowledge and leverage media and corporate support in an effort to influence governments to promote clean sanitation and public health policies. Anirudh discusses WTO’s approach to market-based solutions and public private partnerships in this post. 

Kim Un, with wife and 4 daughters, in Kampung Chhnang, Cambodia. Credit: Joy Wong

Kim Un, with wife and 4 daughters, in Kampung Chhnang, Cambodia. Kim Un purchased a SaniShop toilet to ensure the dignity of his family. He believes toilets should be a priority and hopes his toilet will encourage others in his village to invest in one. Credit: Joy Wong

Developing innovative and sustainable market-based approaches to address the sanitation crisis is at the heart of what we do at the World Toilet Organization (WTO). By combining global expertise with local insights, WTO strives to facilitate capacity building, broader understanding and replication of sustainable sanitation solutions. WTO pioneered the creation of SaniShop — a social enterprise that improves sanitation conditions globally by empowering local entrepreneurs. Based on a “social franchise” model that involves training local masons in developing countries to build and sell toilets to their community, SaniShop is now implemented in a diverse range of regions — a marked progress from its humble beginnings in 2008.

WTO started its market-based approach in collaboration with the University of North Carolina, Lien Aid and IDE in Kampung Speu where it built close to 10,000 household latrines in 2010. In 2012, SaniShop Cambodia tested the market in 7 provinces and has since scaled up in Kampung Chnnang where it has trained close to 60 sales people and 15 SaniShop franchisees. In 2012, the SaniShop ecosystem built 1,800 toilets and we expect that this rate of toilet construction will be financially sustainable in the future in each province. The key value proposition of SaniShop is to create a market for sanitation where there previously is none by facilitating the sale and production of toilets with strict quality control standards and fixed affordable pricing. SaniShop has also begun working in Odisha, India and Vietnam since 2012. In Odisha, WTO collaborated with a social enterprise, eKutir; while in Vietnam, WTO has worked with a large multinational to establish Toilet Academies to train sales persons and masons.

SaniShop aims to restructure local sanitation marketplaces by encouraging the spirit of entrepreneurship among local communities. Entrepreneurs are able to build, produce and sell toilets to sustain their livelihoods; therefore, SaniShop is not only bridging sanitation gaps but also acts as a catalyst to better a community’s way of life.

In addition to its SaniShop operations, WTO is currently embarking on two pivotal public-private partnerships to pilot school sanitation projects for communities in South Africa and Nigeria respectively. In South Africa, WTO is working with Unilever to establish the Domestos Toilet Academy (DTA) in KwaZulu Natal. This is the first program that aims to integrate delivery structure to a community by implementing awareness, capacity building and affordable sanitation technology in schools and communities. Currently at the pilot stage, WTO will be implementing a baseline study; this will then be combined with stakeholder analysis to form a basis for implementation and evaluation before replicating across South Africa. In Nigeria, WTO is working on a partnership with Tolaram Foundation (Singapore) to refurbish 4 school toilet buildings in Lagos, Nigeria. This will also include the implementation of health and hygiene programs; the success of these programs will be measured by monitoring and evaluating students’ hygiene habits, health and school attendance.

At WTO, we are constantly exploring new ways to reach out to the “toiletless” in sustainable ways. For example, WTO is currently researching new means of waste disposal and also new toilet designs that can tackle problematic terrain including areas with high water tables and areas with hard soil.

WTO has also undertaken a number of projects beyond its market-based model:

  • Worked with the Lien Foundation to build 30 toilets in 2006 in Hambatotta and Galle, Sri Lanka. Trained 30,000 individuals in ecosan usage.
  • Worked in Aceh, Indonesia following the tsunami after receiving a million dollar grant from the Singapore Red Cross in 2007. Built 7 community toilets in Banda Aceh and 6 in Meulaboh. Trainings for local engineers, contractors and architects were carried out in both cities to strengthen their capacity to design, construct and maintain sustainable sanitation systems in the future.
  • Worked in Trichy, India with Scope to build 10 ecosan toilets.
  • Worked with Lien Aid in Shanxi, China to build a school toilet block with the Chinese Environment Institute and the China Poverty Alleviation Association (CEEP).

We are currently moving towards a holistic, small scale pilot campaign in Bihar, India where WTO will facilitate the construction of toilets with local mason contractors with a goal of 100% sanitation facilities for all villagers. It is expected to be completed by late 2013.

From our market-based approaches and public-private partnerships in the sanitation field, we have learnt that through collaborative effort significant progress can be made to improve global sanitation conditions. We look forward to furthering WTO’s mission in bringing health, dignity and well-being to all by continuously engaging with donors, partners and stakeholders in the work we do.