According to the company, women around the world spend a collective two hundred million hours a year collecting clean water for their families. The company’s Buy a Lady a Drink campaign aims to make clean water more accessible and promote awareness of the global water crisis by inviting consumers to purchase limited-edition chalices inspired by traditional handcrafted objects from three of the developing countries where Water.org operates, including textiles from India, baskets from Ethiopia, and pottery from Honduras. Proceeds from the campaign will help support the nonprofit organization.
In addition, Stella Artois and Water.org have enlisted a number of creative artists to produce films and photography for the campaign. They include Grammy Award-nominated directors Frederick Scott and Nicholas Jack Davies and photographer Chris Ozer, who traveled to India to film and photograph real stories of women who have been affected by the water crisis.
"Water.org’s current success shows we can make a difference in solving the water crisis," said Stella Artois global vice president Debora Koyama. "As a key ingredient in our beers, water is a natural resource Stella Artois aims to protect and preserve."
"Stella Artois and Water.org, With the Support of Co-Founders Matt Damon and Gary White, Launch “Buy a Lady a Drink” to Help Stop Women’s Journeys to Collect Water in the Developing World." Stella Artois Press Release 01/22/2015.